Certification in Performance: Product Ads

Product Ads

• 1.2 h

What Is Product Ads

• 5 m

Which Ads Does Product Ads Display

• 1 m

Attribution and Conversion: from Click to Purchase

• 3 m

Where Will Your Ads Be Displayed

• 2 m

Improve the Likelihood of Getting Visits

• 2 m

Remember the Benefits of Product Ads

• 1 m

Define Your Campaign Goal

• 3 m

Analyze the Profitability Level of Your Business

• 5 m

Choose Your Campaign’s Strategy and Target ACoS

• 5 m

How to Group Your Products into Different Campaigns

• 2 m

Enable Product Ads

• 1 m

Create a Product Ads Campaign

• 2 m

Set Up Your Product Ads Campaigns

• 2 m

Explore the Campaign Manager

• 3 m

Manage Your Ads

• 3 m

Control Your Product Ads Campaigns

• 2 m

Six Good Practices to Optimize Your Product Ads Campaigns

• 1 m

Follow Metrics Closely

• 5 m

Identify Which Products You Should Advertise

• 6 m

Optimize Your Strategy for Each Campaign

• 2 m

Analyze the Cost of Your Campaign

• 3 m

Verify that the Budget Does Not Limit Your Sales

• 3 m

Take Advantage of Special Dates

• 4 m

Assess the Results of Your Campaigns

• 2 m

Introduction to the Bidding System

• 3 m

How Are Ads Prioritized

• 3 m

How Is an Ad’s CPC Calculated

• 2 m

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